by info@gfreecuisine.com
27. April 2009 11:14
The National Marketing Institute (NMI) , a leading consulting firm in health, wellness, and sustainability issued its top trends of 2008 at a conference I recently attended. It is a fascinating look at ourselves. I've summarized a few of these trends and added my own thoughts as to how I think they apply to the gluten-free community.
Moving into 2009, NMI says we're recalibrating ourselves to seek a lifestyle approach grounded in comfort, safety, and moderation, with an emphasis on moderation.
[1] From Isolation to Affiliation
Consumers are seeking connection with each other in the form of communities, both physical and virtual. Social media like the celiac listserve, gluten-free blogs, Facebook, and Twitter are examples of how we seek connections to each other.
[2] Being Here. Now.
Our fast-paced society often robs us of the beauty of the present moment. The Slow Food movement and Eckhard Tolle's “The Power of Now” illustrate how we're learning to de-stress and simplify life, taking pleasure in performing the simple things we have to do like cooking and shopping for our gluten-free food. Appreciate the beauty of the gluten-free food we prepare and how it nourishes our bodies (rather than making us sick).
[3] Not So Alternative
Gluten-free was once unheard of. Today, it's a lifestyle that everyone knows about and most regard as a viable medical condition. The medical community is more accepting of complementary medicine, and insurance companies and employers are paying attention to this form of medicine.
[4] Root Causes
Instead of simply treating symptoms, consumers are looking for the root cause of their maladies and taking steps to address them. For example, we know that vascular inflammation is at the root of aging and disease and we're taking steps to address it.
[5] Beauty Shop
A new definition of beauty has emerged. It's more pragmatic, emphasizing authenticity. In other words, beauty that is real without any invasive (botox, anyone?) procedures. You're beautiful for who you are, not how many face lifts you've had.
[6] Heirlooms
Rather than prizing things just to have things, we will value things because of their heritage or the “story” behind them. We will have greater respect for the history of an item, its legend, and legacies.
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