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A Company with the Right Stuff by Carol Fenster

by info@gfreecuisine.com 27. May 2010 05:21

The news is full these days of companies doing disgraceful things to its customers, employees, shareholders, and the public in general. So, it is so nice to see a company that does good things for its employees and provides a product that is basically good for us.

I’m talking about Bob’s Red Mill. In case you don’t know the story. Last February, the owners …Bob and Charlee Moore…gave their $80 million dollar company to their employees by setting up an ESOP (Employee Stock Ownership Program). It was Bob’s 81st birthday when he gave his 209 employees this unexpected gift.

Many of you know that I have worked with Bob’s Red Mill for the last 10 years in a variety of capacities. Bob’s generosity is legendary. And, anyone who has known Bob has stories to tell.

I remember the first time I met Bob. He met me at the airport and drove me to our meeting at the mill. Later that day it was decided that I would stay with Bob and Charlee in their home that night. As we drove to his house, I remember Bob telling me about their new puppy, a darling little beagle, and about her keen sense of smell.

Whenever I travel, I usually take a few gluten-free muffins with me on the plane. This time, I had one left in my briefcase, but forgot that it was there. I put my briefcase in the bedroom where I was to stay and immediately went outdoors to tour their new garden. A few seconds later, Charlee met us at the door with a very concerned look on her face.

It turns out that their new puppy (remember the keen sense of smell?) had immediately found the muffin in my briefcase and ate it, foil wrapper and all. Luckily, she survived and I remember telling Bob, “Well, at least it was made with Bob’s Red Mill pea flour!” We still laugh about this incident 10 years later.

If you would like to read more about Bob’s Red Mill, see the May 24 issue of People magazine or check out the following link at Inc Magazine.
http://www.inc.com/magazine/20100501/how-i-did-it-bob-moore-bobs-red-mill.html

Or, follow the Bob’s Red Mill blog at
http://www.bobsredmill.com/blog/2010/02/19/bob-interviews-on-esop/

Congratulations to Bob, Charlee, and their employees. I wish we had more happy stories like this, don’t you?

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